By Om Tandon

User experience design has become the mainstay of creating intuitive and rewarding offline, online digital experiences, be it across web, apps physical products or more recently GAMES.

Most top tier gaming companies big or small (be it PC, mobile or console) like Blizzard, Riot, Sony, EA, Zynga, King, Ubisoft, Gameloft understand this scenery change and are now more readily hiring UX talent & integrating UX design in their development pipeline seriously.


"I remember finding a big void on this subject a year back  and have been writing on the subject of UX design in games under the heading of UX Insights since last year. Analysing F2P games and deconstructing prevailing and upcoming games industry macro, micro trends."