Responsive design, which allows designers and developers to build websites that adapt to every screen size, is one of the most empowering web tools to be adopted in the last decade.

But adapting to the screen is only the first frontier of a new, responsive web. Today, users already expect a more meaningful experience on the web – experiences that not only respond to what device they're using, but also their location, time of day, what they’ve already read, and events happening in real-time.

To capture a user’s attention on the next generation of the web, you’ll need more than just responsive design.

You’ll need a responsive philosophy.